New Architecture Delivers Improved User Experience, Simplified Management and Performance Boost

Truphone today launched Truphone 3.0, a major new upgrade to its mobile VoIP application for the Apple® iPhone™ that dramatically builds upon the success of previous versions of the iPhone’s first ever VoIP application, enhancing users’ instant messaging and account management experience, faster than ever before, and delivering a new standard for call quality.  

Among the many improvements in Truphone 3.0 are increased ease of use, speed of function response, intuitiveness and simplicity – all designed to enhance the users’ experience. Further, Truphone has improved voice quality making the app for the iPhone better than it’s ever been before.

Using Truphone’s integrated messaging tool that unifies all IM communities in a single place, users can now simply manage all their IM communication from a single page within the application, eliminating the need to constantly jockey between different applications or even different pages within an application. IM services currently supported include Skype, MSN Messenger, AIM, Yahoo! Messenger and Google Talk.  

“Customers tell us they want three things: simplicity, quality and a good deal. Those principles drive our innovation, and Truphone 3.0 delivers on all three. We’ve dramatically improved our UI and account management tools. We’ve eliminated the need for compression by utilizing new advances in signal processing, making calls crystal clear. And, just as we always do, Truphone 3.0 sets a new benchmark in terms of quality and performance that competitors will have a tough time matching”, said Geraldine Wilson, CEO Truphone. 

“With these improvements, we believe Truphone 3.0 is the best application on mobile for our customers’ international calling needs as well as staying in touch with all of their IM communities, in or out of Wi-Fi.”

Similar improvements to Truphone for the Apple iPod® touch will be announced soon.

What Truphone already does:

Free calls when in Wi-Fi to:

Other Truphone users
Skype and Google Talk users

Free Instant Messages when in Wi-Fi to:

Skype
MSN Messenger
Google Talk
Yahoo! Messenger
AIM

Incredible savings on calls to:

Call landlines and mobiles around the world at cheap rates

Most importantly all these communication opportunities are also available outside of Wi-Fi by using Truphone Anywhere for calls (charged at a local rate in your home country and then routed over Truphone’s network – not for use when roaming), and 3G for Instant Messaging.

Account Management:

See rates for calls before initiating a call
Display recent call history, showing the Truphone customer exactly how much a call just cost and how long it lasted with the ability to see a summary of calls made month by month
Top-up from within the application, without the need for web windows to open separately
Top-up in a variety of ways: credit card or PayPal
Change calling tariffs within the application

We wish all of our business associates and website visitors a Merry Christmas - and a prosperous 2009. See you then.

Straub Venture’s Stefan Menden will speak among other web 2.0 experts in a panel discussion at the Essential MediaTech 2008 conference on 11th November in London.

Indeed truphone on blackberry is a very exciting product launch and we are excited about this milestone.

One reason is that most people these days see the blackberry as a status symbol of employment in a senior position. The device is almost omnipresent in global cities like New York, London, Tokyo, Paris, Berlin, Bejing and Shanghai. Still it comes with VERY LARGE BILLS (VLB’s) attached. The VLB are a result of our use of the inbuild address book for calls which very well could be done on Skype, or via your landline. But studies show that even in the presence of a landline phone or a computer with Skype installed we tend to use our mobile for convenience. We are addicted to our smartphones - the modern replacement of cigarettes. These days you see more people playing with mobile phones (in particular blackberries and iphones) on the subway, railways into these global cities than inhaling blue smoke. (thanks god).

Why is the truphone blackberry launch so exciting, many analysts will ask , when it does not yet use the full IP communication capability of the Blackberry WiFi chipset to allow end to end mobile IP communication? Yes, you heard it correctly it currently relies on the ((truphone)) Anywhere product specs (also enabled on the Nokia series by truphone (but not yet on the iPhone), meaning it uses for the first leg GSM to connect to the truphone calling servers ((truphone cloud)).

Also many people have enabled pure IP calling with truphone, pure mobile IP to IP calling with your mates, friends and family members makes a lot of sense once they are all on ((truphone)), but in many cases WiFi will not be openly accessible. So even then it is hugely beneficial if one party is on IP and you call him on his truphone number, meaning the leg into the truphone server comes out of your bundles but the termination is provided free of charge by the truphone calling cloud.

A personal anecdote: On a recent trip to Silicon Valley I was stuck at San Francisco Airport. Already on the American Airline flight to Chicago I was unable to access the lounge or Airport WiFi as the cabin shielded the signal. Nevertheless I was able to use my AT&T bundled minutes to call my family via truphone Anywhere back in London, United Kingdom by just using the At&T bundled minutes. The calling leg from the US truphone servers to my home in London was all provided free of charge by truphone. Therefore a telephone call which would have just lasted 4 minutes before my minutes would have been spend lasted 45 minutes.

The essence of the story is that Blackberries like iPhone contracts with huge bundled minutes which are just as good as WiFi. (e.g. in the UK carriers like 3, T-Moile and O2 are fighting over who offers more minutes for 15 Pounds). In my experience 1200 minutes are almost impossible to use up, except if you have truphone Anywhere enabled on your Nokia or blackberry.

Mobile VoIP to IP on truphone is still the most crystal clear connection if the setup is correctly done, but GSM is almost as good as truphone on WiFi, as Om Malik reports in his article at the New York time and his own Blog.

truphone press release:

Global mobile network operator Truphone today launched a beta of its mobile internet telephony service, Truphone Anywhere, for BlackBerry® smartphones. Truphone Anywhere brings simple, easy and cheap international calling to up to 40 million BlackBerry users across the world.

Truphone Anywhere works in 33 countries worldwide. It saves BlackBerry users from those countries money on the international calls they make from their home country. The service works alongside domestic service providers, but reduces international call costs to as little as £0.03/$0.06 per minute.

Truphone works with the user to save them money. Instead of requiring the user to remember what to do, Truphone Anywhere simply asks whether he/she wants to make a Truphone call whenever an international number is dialled. The user simply accepts, and Truphone connects the call.

“There’s no GSM business tariff that gets close to the prices we can offer BlackBerry users with Truphone for international calling,” said Geraldine Wilson, new CEO of Truphone. “And in these days of financial belt-tightening, businesses are looking at every means of cutting costs, which is an opportunity for us. Truphone is a genuine alternative carrier for international calls, with the potential to reduce annual mobile bills for the largest companies by many millions of dollars,” continued Wilson.

Aaron Simpson is the BlackBerry-using chief executive of Quintessentially, a private members’ club that provides a 24-hour global concierge service and is part of the world’s leading luxury lifestyle group. He stated: “Quintessentially has offices all around the world and, as CEO, I’m in constant contact with all of them. I’ve been using Truphone on my Blackberry and its low call rates have enabled me to make those calls at a fraction of the cost of using my mobile provider.”

In technical terms, Truphone Anywhere works by connecting to a local Truphone server, which then connects the long-distance part of the call over the internet. Because most BlackBerry users are contract customers, the local connection to Truphone is, typically, free because it uses bundled minutes from the customer’s usual cellular service provider.

Truphone for BlackBerry smartphones is available to download for free from www.truphone.com/blackberry. Alternatively, Handango users may also download Truphone from www.handango.com. There are no monthly subscriptions or other charges.